The background is often the first thing you change and the last thing you stop changing. A promising pattern becomes too busy once the headline arrives. A quieter version feels generic. Generating another result helps only if you know what needs to stay consistent.
Start with the job of the post. A workshop announcement needs a readable date; a product update needs room for the product. The background should give those things a setting, not compete with them.
How do I make a branded background without changing the palette?
Choose a family, set the palette, enable Keep colors when generating and compare fresh geometry with Randomize settings off.
- Place the real headline and smallest essential detail on the canvas.
- In Appearance > Style, choose a quiet family and leave Randomize settings off.
- Set the palette in Colors and enable Keep colors when generating.
- Lower Density, set Scale and Flow where available, then Generate a few candidates.
- Save the chosen result and export a test with the actual text visible.
Expected result: You compare background arrangements under the same visual constraints rather than unintentionally changing the whole brand treatment.
Use the focused background controls below when you need help with a specific setting. The remaining sections explain how to judge candidates for a real announcement.
Decide what the background needs to do
For a professional announcement, write down the headline, essential detail and next action. Place those text blocks roughly before adding elaborate artwork. You can then see which areas must stay calm.
A post with a large photograph may need only a pale gradient around the edges. A text-only announcement can carry a more expressive pattern, provided its strongest marks sit away from the words. More decoration is not the same as more distinction.
Choose a family before comparing variations
In Kruti, begin with a family that fits the message. Flow produces ribbons; outlines and rings give a lighter geometric treatment; blobs and petals offer softer contours. Mixed combines the procedural families, so it usually needs more restraint behind a dense information block.
Try one or two families rather than changing everything after each result. If the composition is wrong but its visual language is right, Generate gives you another arrangement. If the mood itself is wrong, choose a different family.
Change the artwork without changing the brief
- Choose a family and lower density until the text has space.
- Set your palette and enable Keep colors when generating.
- Generate a few candidates with the same settings.
- Change one parameter only when you can name the problem it should solve.
Set density, scale and flow, then generate again. Kruti preserves these values and the angle by default. This makes it easier to compare geometry instead of accidentally comparing a sparse design with a completely different, dense one.
Enable the color lock when the palette is already right. Randomize settings is a separate choice: use it when you want a new direction, not simply another candidate. Fresh artwork comes from a random seed; the stored geometry keeps the chosen result stable when you reopen it.
Use a second layer only when it earns its place
A gradient base plus a low-opacity outline layer is often easier to control than a single busy pattern. Add the overlay in Background, leave its base fill off, and adjust opacity until it supports the first layer.
Normal, multiply and screen blends can change the appearance substantially. Compare them with the actual text visible. If an effect makes the important detail harder to read, reduce it or remove it instead of trying to repair everything with a stronger text shadow.
Make the final decision with the message in place
Fit the page, then inspect the post at approximately the size it will occupy on a phone. Check the headline first, then the smallest essential line. A background that looks impressive alone may be wrong for the finished post.
Save the complete composition and download its .kruti original before exporting the image. When the next announcement comes along, you can keep the visual direction while deliberately changing the information.
- Look for strong edges crossing letter shapes.
- Check the contrast at both ends of a gradient.
- Remove a decorative layer before shrinking important text.