Design a clear, readable post

Follow a worked post brief#

Use a concrete task when the design decisions feel abstract. These articles start with a communication problem and show how the background, words and images can work together.

• A unique background for a professional post
• A clear LinkedIn announcement
• Choose Kruti or an alternative for the job

Give the post one job#

Create separate headline, detail and action layers, with visibly different sizes and clear alignment.

1. Write the message and next action before choosing effects.
2. Add the headline as the largest text layer.
3. Add supporting information and one action as smaller, aligned layers.
4. Fit the page and check that the reading order is obvious.

Expected result: The reader knows what to notice, understand and do next.

Write the main message before choosing effects. Decide what readers should notice, understand and do next. A headline, supporting detail and action are usually enough for a single post.

Use size and position to establish order. Let the headline be clearly larger than the details, but avoid making every line compete for attention. A wave or circular heading is an accent, not a substitute for a readable information block.

• Use shaped text deliberately

Create contrast and breathing room#

Use a light/dark text contrast, simplify the area behind the words and leave consistent margins.

1. Fit the page and identify the hardest line to read.
2. Change its Fill or reduce the background Density or overlay Opacity.
3. Add a quiet card behind the line if the photograph or pattern is uneven.
4. Align related blocks and check edge margins before exporting.

Expected result: The message remains readable at normal display size without a stack of corrective effects.

Separate the text from its background with light/dark contrast. Reduce pattern density or opacity, or place a quiet card beneath the words when the artwork is busy.

Keep consistent margins and align related blocks. Leave more space between unrelated groups than between a label and its value. Inspect the post small: a composition that works only when zoomed in is not ready for a feed.

• Choose readable colors
• Create a calm information surface

Review the result where it will be read#

Review a downloaded test at its actual destination size, not only the zoomed editor view.

1. Verify names, spelling, dates, prices and contact details.
2. Export a test and open it on the intended device.
3. Check line breaks, photo crops, script marks and safe margins.
4. Correct the original and export again before publishing.

Expected result: The delivered file has been checked in the conditions where people will actually read it.

Check spelling, dates, names, prices and contact details. Inspect line breaks, image crops and script marks. Make sure the most important content remains well inside the canvas edges.

Export a test image and view it at normal size on a phone. Keep an editable original before adapting it to another ratio. Platform crops, interface overlays and compression can change what people see.

• Export and inspect a post
• Keep an editable backup